About

3.Paradis is a Parisian contemporary ready-to-wear brand founded by Emeric Tchatchoua in 2013. We celebrate freedom, hope and universalism.

Today the brand has grown to international renown, as an LVMH Prize nominee, ANDAM Special Prize winner, and winner of the Canadian Arts and Fashion Award.

From the outset, Tchatchoua has directed 3.Paradis with an entirely distinct visionary approach to contemporary fashion. At 3.Paradis we are finding and developing new ways of being, new modes, in the broadest sense of the word. We believe in fashion and style as a highly personal, emotive and affective journey – as one of the key artistic vehicles available to us for spreading positive change, hope and desire for our future, a way to sense and sensitize for universal freedom.

We aim at thought-provoking campaigns that weave in spiritual and social commentary. We aim to capture a space suspended between reality and possibility, confronting our lived experience while transcending it. 3.Paradis may sometimes be comforting, sometimes confronting, as a gentle provocation... Through emotional resonance, our ultimate objective is to forge connections between our individual journeys, finding points where we synchronise and align.

We aspire to move beyond differences, shifting the focus from what is broken in society, to a reparative mode, with which we heal and evolve. With a lens both spiritual and, at times, mystical, we see each of us as a minority, united by our collective experience.

“I am here to change the lives of young people through inspiring them to imagine more, to dream and pursue a life of authenticity, ambition, and opportunity.” - Emeric Tchatchoua