Emeric Tchatchoua and Raymond Cheung respectively from Paris, FRANCE and Hong Kong, CHINA graduated from ESMM and Lasalle Fashion School, Montreal in 2014. After a trip around Europe in 2012, the two designers decided to introduce their approach and passion for art to the world through the luxury ready to wear label 3.PARADIS by deconstructing traditional ideas and reinventing conventions in menswear with no boundaries, no rules, no conventions.
Established in 2013, 3.PARADIS is an innovative and trendsetting luxury ready-to-wear brand founded by designers Emeric Tchatchoua and Raymond Cheung. Long-time friends, Emeric and Ray come from two different corners of the world (Paris and Hong Kong) with a common artistic vision and dream of uniting and embracing all cultures and differences promoting a common voice amongst today’s global generation. Largely inspired by European and Hong Kong’s lifestyle and street culture, the two friends don’t describe themselves as fashion designers but “Street Visionary” and artists. Through fashion, they express their creativity, their thoughts and vision of the world of today, their trill and fear. The movement bridges the gap between cultural disparities promoting a common voice amongst today’s global generation.
Living between Paris, France and Montreal, Canada, the two designers believe that we are on the brink of a cultural revolution, which will bring about this change. Their avant-garde design and minimalism with a subtle touch of madness will mark a turning point in the evolution of menswear.